As part of our company values, we’ve created the “Be Dem Good” initiative. The purpose of this initiative is to give back to the community where possible.
Since June 2020, we have been allowing our customers to “round up” their purchase total to the next pound, euro or dollar with a donation. In line with our mission statement of wanting to put an end to boring socks and gender labels, 100% of these “round up” amounts, plus us matching it, goes to Stonewall, an LGBT rights charity in the United Kingdom. However, from time to time, we may choose to contribute towards other pressing causes.
During February, whilst observing LGBTQ+ History Month and June, Pride Month, we donate to other organisations such as Mermaids, The Marsha P. Johnson Institute, The Sylvia Rivera Law Project, The Audre Lorde Project, Turing Trust and GLAAD.
With this initiative, we also aim to educate our audience about several pressing topics around the community. We will do this by providing self-learning resources and sharing interesting facts about historical people who made the community what it is today.